Kick It California

We've helped people quit for nearly 30 years through free, customized one-on-one coaching that is grounded in science. Speak with a Quit Coach via phone or chat, or access our self-help tools below.

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Program Benefits

Completely Free

Kick It California costs nothing. No strings attached.

Skilled Coaches

Our highly trained Quit Coaches know what works when it comes to quitting and have experience helping people of all ages, genders and backgrounds.

Based in Science

There is a science to quitting and our coaches understand it. We use our own clinical research and proven behavior change methods to help you adjust your thinking and make new, healthier habits stick.

Personal Quit Plans

One size never fits all. Our coaches will customize your plan based on your needs – whether you’ve been vaping for a year or smoking for a decade. Whether you’re worried about relapse or just here for a friend.

Encouraging

Quitting isn’t easy. But having someone who believes in you makes a big difference. And with 30 years of experience – and a million Californians helped – we know just how possible quitting is.

Supportive

Our Quit Coaches work with you every step of the way. Together, we’ll set your Quit Date and create a Quit Plan to help you get there. We’ll also check in and offer support just when you need it most.

There’s a Quit Coach Ready to Help You

Answer a few questions so we can get to know you, and you’ll be all set for your Kick-Off Call.

Quit Now

Talk to a Quit Coach

Quit Coaches are available via phone and chat Monday-Friday 7 a.m. to 9 p.m. and Saturday 9 a.m. to 5 p.m.

Join Our Text Program

Download Our Mobile App

Kick It Quit Smoking | Vaping App

Free, customizable quit plan, progress tracker, and craving help to quit smoking or vaping. Access clinically proven behavior change strategies -- kick tobacco & nicotine for good.

Download Now
Major funding provided by the California Department of Public Health & First 5 California.Copyright © 2023. The Regents of the University of California. All Rights Reserved.
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Major funding provided by the California Department of Public Health & First 5 California.
Copyright © 2023. The Regents of the University of California. All Rights Reserved.