211 & Kick It California
In March 2026, eight 211 Call Centers across California began screening callers for tobacco use and referring them to Kick It California for free quit support through a 3-year project funded by the California Department of Public Health. This webpage includes program information, FAQS, and promotional materials to support 211 call centers.
By the Numbers
Tracking Documents for Trainings & Promotion
To help streamline your contract reporting, we’ve provided sample tracking templates designed specifically for your 211 call center. These documents make it easy to log outreach efforts, educational sessions, and promotional activities related to Kick It California. Simply download the templates that best fit your internal workflow.
How the Program Works
211 Screens Callers
- 211 asks callers program eligibility questions.
- If eligible, 211 asks if the caller would like to receive a call from KIC, to get help to quit tobacco and to receive a $20 gift card.
- If the caller consents, 211 collects caller contact information and electronically sends the info to KIC.
211 Sends Caller Info to KIC
- 11 Call Centers submit caller information to KIC through a secure, referral web form that KIC built for the program.
- 2 Call Centers (LA & San Diego) send caller information to KIC through secure file transmission.
KIC Calls 211 Referrals
- Within 2 business days of receiving the 211 referral, KIC calls the referred person to enroll them into KIC Coaching.
- If the person does not answer, KIC calls again over the next several days. If the person is not reached after 5 calls, KIC stops calling.
KIC Phone Coaching
Training & Collaboration
Tobacco Cessation Referral Project - Video Training
This 10-minute training video equips specialists with the skills to effectively screen for tobacco use and engage clients in meaningful prevention and cessation conversations. Key components include a program overview, techniques for asking screening questions, and methods to gauge client interest.
