We've helped people quit for nearly 30 years through free, customized one-on-one coaching that is grounded in science. Speak with a Quit Coach via phone or chat, or access our self-help tools below.
Kick It California costs nothing. No strings attached.
Our highly trained Quit Coaches know what works when it comes to quitting and have experience helping people of all ages, genders and backgrounds.
There is a science to quitting and our coaches understand it. We use our own clinical research and proven behavior change methods to help you adjust your thinking and make new, healthier habits stick.
One size never fits all. Our coaches will customize your plan based on your needs – whether you’ve been vaping for a year or smoking for a decade. Whether you’re worried about relapse or just here for a friend.
Quitting isn’t easy. But having someone who believes in you makes a big difference. And with 30 years of experience – and a million Californians helped – we know just how possible quitting is.
Our Quit Coaches work with you every step of the way. Together, we’ll set your Quit Date and create a Quit Plan to help you get there. We’ll also check in and offer support just when you need it most.
Quit Coaches are available via phone and chat Monday-Friday 7 a.m. to 9 p.m. and Saturday 9 a.m. to 5 p.m.