Welcome to the Kick It California Data Dashboard

This dashboard allows you to view and download KIC phone, text, chat, mobile app and video data. There are two main ways to access the data.

KIC Data Dashboard

This tutorial has been developed to provide a deep understanding of our new dashboard, and how it can be utilized to optimize data access. By following the provided instructions, users will learn how to efficiently pull and analyze their desired data.


Dashboard Frequently Asked Questions.

What is the best way to view the Data Dashboard?

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A fullscreen tablet or desktop window is the best way to view the dashboard. The dashboard does not display correctly on a mobile phone. 

How often is the Data Dashboard updated?

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The dashboard is updated monthly, specifically on the third Monday of each month.

Why does my data look a little different this month from last month?

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Minor changes may occur with each monthly update due to client modifications or updates in our processes. If you see significant changes in data, please email cshoutreach@health.ucsd.edu 

How is the data collected?

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Phone coaching service data is self-reported data collected from clients via the enrollment form they can complete online or over the phone. Not all clients answer every question.

Text enrollment is a count of unique users that text an enrollment phrase (i.e. Quit Smoking) to 66819. 

Chat Enrollment is a count of unique users that engage in a Chat session with a Quit Coach.

Mobile App Installs is a count of devices that install the mobile app.

Quit Vids Views is a total view count of all Quit Vids on YouTube and the KIC website.   

What services are included in this data?

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As KIC’s most intensive intervention, phone coaching reporting is the most robust as we collect the most amount of data. Phone service data can be filtered by county.  

We include utilization data for the other modalities (chat, text, mobile app, and Quit Vids). The other modalities collect minimal data to keep the barrier to utilization low. 

The total number of clients who receive free Nicotine Replacement Therapy (NRT) is also included in the dashboard. ASQ has sustained funding through CDC to provide free two-week starter kits of NRT to smokers who are over the age of 18 and are medically eligible. KIC has obtained funding from First 5 California for First 5 clients who meet the same qualifications. KIC occasionally receives funding to provide a limited amount of NRT through other short-term grants. This additional funding extends the eligibility criteria to populations beyond ASQ and First 5. However, these additional grants are not something we can guarantee. Therefore, we ask our tobacco and nicotine control and prevention partners to continue promoting that only clients who fall under the ASQ and First 5 categories may qualify for free nicotine patches, provided they meet the eligibility requirements.

What’s the difference between “Enrollment” and “Received Coaching”?

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Enrollment reports the number of unique individuals who complete the Kick It California enrollment form via the phone or web. Received Coaching reports the number of enrolled clients who complete at least one coaching call to quit tobacco/nicotine. Listen to these sample enrollment and coaching calls to hear how we help people quit.

Why is my county not showing up?

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If there is no enrollment data for your county for the period of time you selected, it will not display as an option in the dropdown filter bar.

What does the 'Unspecified' category at the bottom of the County dropdown represent?

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That category includes clients who did not report their county of residence during enrollment. The self-reported questions asked during enrollment are optional, and not all clients respond to every question.

For “Gender Identity”, is there additional data regarding the variable "In another way/Other"?

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When a client identifies as “In another way/Other,” they are asked how they identify and their response is recorded. In another way/Other category accounts for a small percentage of the total, therefore, a breakdown of each identity named is very small and not reported in the data dashboard.

Additional Questions?

For older reports, please contact us at cshoutreach@health.ucsd.edu with the reporting period you are seeking.

Major funding provided by the California Department of Public Health & First 5 California.Copyright © 2025. The Regents of the University of California. All Rights Reserved.
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Major funding provided by the California Department of Public Health & First 5 California.
Copyright © 2025. The Regents of the University of California. All Rights Reserved.